SEO Fitness Workbook, 2016 Edition: The Seven Steps to Search Engine Optimization Success on Google by Jason McDonald Ph.d

Author:Jason McDonald Ph.d. [McDonald, Jason Ph.d.]
Language: eng
Format: epub, azw3
ISBN: 9781518748882
Amazon: 1518748880
Publisher: CreateSpace Independent Publishing Platform
Published: 2015-11-25T05:00:00+00:00

» Use Keyword Heavy URLs over Parameter URLs

URLs or web addresses are what you see in the URL or address bar at the top of the browser. Google pays a lot of attention to URLs; URLs that contain target keywords clearly help pages climb to the top of Google. Here’s a screenshot of the Progressive landing page URL for “Motorcycle Insurance”:

I have highlighted the URL in yellow.

Try a few competitive Google searches such as “Reverse Mortgage Calculator” and notice how the URLs that are on page one often contain the target keywords.

What’s the take-away? If possible, choose a domain that contains your target keywords. Beyond that, make sure that your URLs (file names) contain the target keywords.

Consider these two examples:

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